by Designer Lori Esterly

Posts tagged ‘A Friend of Mine…Pam Sani’

A Friend of Mine…Pam Sani Part 2

For you my Friends,

Well, I promised to fill you in on Pam’s Jewelry Show.  Pam did well  though not as well as I had hoped.   I had been so excited and wanted Pam to do Super, Fantastic.   She passed on some insights that she learned through the process of this show and I thought I would pass them on to you.

Level of Preparedness:

1) To have a Great Show you need to be well prepared…from business cards to pricing.  You need plenty of stock, plenty of promotion and plenty of smiles.
2) Be honest with yourself about how much effort is required to: create your items, prepare them for sale, and to promote your event PLUS your level of willingness to do it .  If you are not up for it either get some help or reschedule, because it’s a lot of work!
3) Shift your focus from what you want, to what your customer needs:  from what you create, to pricing, to presentation it’s all about your customers.  So, make it attractive to them in every way.
4)  Once you’re prepared and everything is in order, enjoy your customers!  Have fun and those perfect customers will come to you!   AND Finally…
 5) Don’t give up!  All the hard work pays off.
These ideas have been very helpful to me as I am preparing for my own fall shows.  There is still a lot of work ahead so keep your chin up and just do the next thing!
Have a Great Week!
~Lori

A Friend of Mine…Pam Sani

Hi All, Happy Monday!

I know, I know!  I’m really just trying to get myself into a good mind-set to face another week.  How do you prepare yourself for the new week?

I have told you about my friend Pam before.  She is a brave soul!  Last Friday she had a jewelry show in her home.  She worked  so hard preparing for it.   I hope she got a really good return on all her hard work.  She has a good core group of people who come just to see what she makes and they buy from her too.  Can you imagine?  Imagine having repeat business…what a dream.  Just starting out I don’t even have a mailing list.  I would just send an invitation to everyone I know.  That’s about 6 people, ha ha ha.  She has had shows before so it is not as big of deal for her as it is for me but still there is a lot of work that goes into something like that and I know she wants to have good sales as well as a good time.

I’m scared to death to take on something like that, but as you know, anything I’m scared of I wind up walking right into eventually.  So, there is a fall fund-raiser at my church each year called “The Holly & the Ivy”.  I have looked into possibly setting up a table and selling my jewelry there in October.  We will see what happens and if I can pull this off.  It would be a great way just to get my jewelry out there to be seen in the community.

I’ll Keep you posted.

As for Pam…She’s a veteran jewelry show seller  and after having to take some time off she is just getting back into her groove.  I can’t wait to hear how well she did!  I’ll be sure to let you know too.

Have a Great Week!

~ Lori

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